An Intellectual Property FAQ with Joshua A. Diveley.
A trademark is any kind of name, symbol or sign that is used to identify the source of a good. A common example would be Nike or the Nike swoosh. As soon as somebody sees the Nike symbol or a Nike swoosh in the store or on a pair of shoes, they are going to identify it with the Nike Corporation and that is going to be the way to identify that that is the source of the product.
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