An Intellectual Property FAQ with Mark A. Williams.
Put simply, trademark infringement is when you use somebody else’s trademark; however, it is really a lot more complex than that. If you use any mark or symbol to identify your goods and that confuses customers as to whether or not you might be associated with someone else’s goods. There are a lot of examples of this in industry, but basically, you cannot take a word and change how it is spelled or use a phonetically similar word to trade on the value of the other mark for your benefit. If you do that, you are infringing that other person’s rights and they have the right to not only stop you, but to potentially take the profits of your business that you gained from using that mark, for their own benefit.
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